As we have said many times, successful agents have a branding niche for their real estate marketing purposes. They may conduct business out of their respective specialty areas, but they market their niche. We can talk all day about developing a niche, but for now let’s do a case study.
This particular agent (CLICK HERE) brands himself as the “downtown condo guru” which defines his niche and is not too exclusive because basically everything in his zip code is a condo!
He has twenty six 5 star Yelp reviews. I know from first hand knowledge he gets business just from his Yelp page alone. On the right hand of the Yelp page is a column, “People Who Viewed This Also Viewed…” One agent, has sixty four 5 star reviews. Unlike the condo guru, I don’t have firsthand knowledge of how well he does but I’m sure Yelp is a great tool for his lead generation.
Before Yelp and web-based tesimonials became huge many agents used tools from “By Referral Only”, a Realtor marketing program. One element of the program was to seize every chance you get to get a testimonial from every client you come in contact with. Then, every time you met a new prospect you gave them your portfolio of testimonial letters. The REMAX agent that was the Beta tester for the program had compiled so many testimonials that he would leave a phone book of happy client letters at his listing appointments. Who does the listing prospect choose, the nice agent or the other nice agent with 30 families recommending him?
Do you have a Yelp profile? Have you asked for reviews from your clients? For real estate marketing they matter.