Is 100 Percent Commission Really 100%?

100 commission real estate100 percent comission, but is it really? Avoid additional and hidden fees with Balboa Real Estate.

Real Estate firms have adopted to the trend of offering agents 100 percent commission but through research of competing agencies in California there seems to be few that truly stand by their 100 percent commission tagline.

100 percent commission serves as a motivational strategy to keep agents and brokers engaged because this ideally works to ensures that the agents get the most out of their hard work. However, many of the leading firms in California have other fees that agents, new and seasoned, should be aware of. There is usually a start-up fee, a key charge for using the office, plans requiring monthly or quarterly fees and payments for E&O. Many firms will charge you unneccesary fees going towards benefits that are rarely used by agents. Don’t be fooled by firms stating 100 percent commission. The list of additional fees seems never ending and not even near the 100 percent commission mark once everything is calculated.

At Balboa Real Estate we won’t ask you to pay for services you don’t need or services that should be provided without additional costs. We believe that you should keep all of the commission that you earn and we are a firm that wants to make sure our agents are taken care of. There is a reason why Balboa Real Estate is one of the few true firms that stick as close to the essence of 100 percent commission as possible. Balboa Real Estate wants you to keep as much of the commission at possible and avoid charging our agents all the hidden fees that many other real estate firms charge. Our 100 percent commission plan is as simple, easy and the best in the industry!

Contact us to join and get the 100 percent commission you work hard to earn!

Yelp for Real Estate Marketing

Dear Agents,

As we have said many times, successful agents have a branding niche for their real estate marketing purposes. They may conduct business out of their respective specialty areas, Yelp Real Estate Marketingbut they market their niche. We can talk all day about developing a niche, but for now let’s do a case study.

This particular agent (CLICK HERE) brands himself as the “downtown condo guru” which defines his niche and is not too exclusive because basically everything in his zip code is a condo!

He has twenty six  5 star Yelp reviews. I know from first hand knowledge he gets business just from his Yelp page alone. On the right hand of the Yelp page is a column, “People Who Viewed This Also Viewed…” One agent, has sixty four 5 star reviews. Unlike the condo guru, I don’t have firsthand knowledge of how well he does but I’m sure Yelp is a great tool for his lead generation.

Before Yelp and web-based tesimonials became huge many agents used tools from “By Referral Only”, a Realtor marketing program. One element of the program was to seize every chance you get to get a testimonial from every client you come in contact with. Then, every time you met a new prospect you gave them your portfolio of testimonial letters. The REMAX agent that was the Beta tester for the program had compiled so many testimonials that he would leave a phone book of happy client letters at his listing appointments. Who does the listing prospect choose, the nice agent or the other nice agent with 30 families recommending him?

Do you have a Yelp profile? Have you asked for reviews from your clients? For real estate marketing they matter.

Cloud Storage for Real Estate

 What is cloud storage and how it applies to Real Estate

By now most agents know what cloud storage is and how beneficial it can be for real estate agents.

Balboa Real Estate Turbo Transaction

To put it simply, cloud storage is a way for all your real estate documents and forms to be loaded onto a server that allows an agent to access them from any computer at any giventime. This server where all your files are stored on is called the “cloud.”

If you have gmail, hotmail, or any web-based e-mail then you are essentially already usually cloud storage. This is because all your e-mail and pictures that people send is stored somewhere else. An e-mail cloud is remote storage so you can access your e-mail from any computer with internet access.

If a real estate agent applies the same concept of accessing an e-mail cloud and applies it to accessing real estate transactions online, then they are using a real estate cloud.

Balboa Real Estate has developed a proprietary cloud exclusively for real estate transaction management.  It is entirely free for agents to use and the fastest and easiest way to submit completed files.

Once a listing is taken an agent can log on and in a matter of seconds upload the listing agreement. Same idea working with buyers. Any document uploaded can be accessed online and sent to any e-mail address at any time. Lost documents become a problem of the past.

When an offer is received on a listing an agent can open escrow, request a preliminary title report, and order and NHD all with a click of the button. This gives the agent a running start on expediting the transaction.

When an agent or the transaction coordinator uploads transaction documents throughout the escrow the the file will be complete so that there won’t be any last minute paper shuffling.

Turbo Transaction is another member service available for Balboa Real Estate agents. We offer agents 100% commission and residual income.




The Secret to Automating Content for Your Real Estate Blog

A blog on your real estate website is essential for adding the quality marketing content we always talk about.


This video reveals a secret tip to use for automatically generating content for you blog.

Here are the instructions:

Remember that original targeted content is best.

Put targeted words into Google Alerts and have them e-mailed to you daily.

When you receive relevant articles from Alerts, read them and then type a brief summary and introduction followed by the article link.

Do not copy and paste the article as duplicate content is bad.

Contact me with any questions. | 100% Commission Real Estate | 949.891.1094



How and Why Realtors Should Promote Community Pages

I came across a phenomenal article that gives several great examples as to why real estate agents should have community pages for marketing.


Before I post the link to this wonderful in-depth article I must offer offer my own marketing insight along with it:

Your website should be as targeted as can be. Such as a Neighborhood, tract of homes, an enclave, even one complex.

If you are targeting more than one area then you need more than one website.

Your website should be loaded with valuable content on your niche area.

You should utilize a blog to add updated niche information.

Your website should be associated with these social media tools:

  1. Facebook
  2. Pinterest
  3. Google Plus
  4. Twitter
  5. LinkedIn


I’ve said enough for now. Please enjoy the marketing information you’ll learn from this article:




What is a Virtual Assistant?

What is a Virtual Assistant (VA) for Real Estate?


Virtual Assistants are people that work remotely and can do any number of online services.
For real estate, virtual assistants offer marketing services for prospects, lead generation, data entry, article writing, website or blog content, market research, social media management and so much more. Balboa Real Estate offers virtual assistant (VA) services for a discount for our agents.


Visit our Virtual Assistant page by CLICKING HERE


Balboa Real Estate offers 100% Commission + Residual Income CLICK HERE




The #1 Mistake Agents Make with Their Website

This video explains the #1 mistake agents make with their website and how not to make them

Summary:  You may have noticed that most real estate agents have websites loaded with content. Usually everything a prospective resident would want to know about the community they would be moving to, school info, demographic statistics, even the weather. The problem is that the content is too general. Realtors try to cover too much area.
It is extremely challenging for agents to elbow their way into first page search engine ranking with the monsters like zillow, trulia, and redfin dominating most search results. The first step in having a change is to provide abundant quality, targeted, and specific content pertaining to a niche. Your website should be branded to a neighborhood, subdivision, or condo community. The more niche the better.

Balboa Real Estate offers agents Free Websites.

100% Commission + Residual Income for Real Estate Agents


The Secret to Direct Mail Marketing – Scrolls

Balboa Real Estate has created the most effective direct mail marketing campaigns in the real estate industry.


7 Secrets to Winning Over Home Buyers

Despite a frustrating obligation for agents to join a minimum of 3 realtor associations (NAR, CAR, and a local board), they do send out some quality literature. Yes, those glossy unsolicited magazines we get have surprisingly good information.  Many times better than what you find written by “realtor gurus”.

I’m posting an article I abridged from NAR. If you wish to see the unabridged article click HERE

7 Secrets to Winning Over More Buyers

What are buyers really thinking, and how can you better assist them? Here’s how to start improving your buyer relationships.


The following are seven suggestions for real estate professionals in better assisting today’s buyers for improved client relationships.

1. Don’t Be Slow to Respond
Behind only honesty and integrity, response time is rated as a “very important” quality in real estate professionals, according to the NAR survey.

So how quick is your response time? Real estate professionals ignore or respond too late to nearly 75 percent of customer leads that come in through online channels, according to a secret-shopping study by PCMS Consulting and One Cavo. The study, which evaluated practitioners’ response rate to Internet leads from customers, found that nearly half of agents did not respond to the Internet leads. And, 23 percent of the leads that did receive calls back were contacted about eight hours after forms were submitted.

That’s still too late, the survey’s researchers say. “Today’s Internet consumer is expecting a response certainly within the hour but, more likely, within 15 or 20 minutes,” said Bradley Miller, One Cavo founder and president.(For help in improving your response time, check out Buyer’s Guide: CRM Solutions or 6 Best Practices for Online Leads.)

2. Be a Savvy Negotiator
The good news: For the most part, most buyers are satisfied with the real estate agents they choose, and nine out of 10 say they would recommend their agents to others, according to NAR’s 2011 Profile of Home Buyers and Sellers. But there’s one area in particular they feel agents need a little extra work: negotiation skills. This and technology skills were the only areas where buyers expressed less satisfaction with their agents.

Today’s buyers want a deal — or a steal. Are your negotiation skills up to par for challenging transactions? In your last few negotiations, how successful have you been? Have your buyers felt satisfied in the end? Or have too many deals fallen apart lately?

There are plenty of places to turn for a brush-up on your negotiation skills. Several REALTOR® designations offer negotiation classes, such as some offered by the Real Estate Buyer’s Agent Council, or you can find courses or resources through the new REALTOR® University.

3. Don’t Come Across as an Amateur
Home buyers love to view photos and videos of homes, which has compelled more real estate professionals to hastily put on photographer and filmmaker hats. But if video isn’t your forte, then maybe you shouldn’t grab that pocket camera or smartphone and broadcast your work on YouTube. You actually might do more harm than good.

One real estate professional in the Dallas area decided to shoot several neighborhood videos from a handheld camera, turning buyers off of several neighborhoods in the area. The videos were all captured as the agent drove through the neighborhoods (safety tip: don’t film and drive) and captured it all on a cloudy, winter day — not exactly the best backdrop for making neighborhoods look appealing. If you want to do a neighborhood video, wait for a sunny summer or spring day to show off the vegetation and greenery, make sure you keep the camera in focus, and film when you’re not on the move. Better yet, maybe take a film class or enlist an aspiring filmmaker for help. Same goes for property pictures, too — if you’re not good at shooting photos, then seek professional help, or obtain the skill-set you need to do a professional job.

4. Have a Web Presence
As a determining factor for choosing an agent, reputation was rated No. 2 behind trustworthiness, according to the NAR survey. For many consumers, online search has become a go-to method to find out more about a practitioner’s business, and one of the things they look for is other clients’ reviews. If nothing comes up when they Google you, some buyers will assume you’re not very established in your business, and they may have a tough time putting their biggest purchase in your hands. If it’s a Facebook page with some questionable photos, well, that won’t likely win you any clients either.

So, how’s your online rep?

Social networking pages like LinkedIn often come up early in Web searches, so make sure they’re up-to-date and represent your business. Also, take advantage of the “recommendations” feature to highlight customer reviews.

According to surveys, home buyers also say real estate practitioner and company Web sites have been useful in their home search. Here’s what they rated as top site features:

1.   Photos

2.   Detailed information about properties for sale

3.   Virtual tours

4.   Interactive maps

5.   Real estate agent contact information

6.   Neighborhood information

5. Don’t Dodge a Question
There are certain questions you can’t answer because of fair housing laws, such as “What kind of people live in this neighborhood?” or “Is this home in the best school district?” But if you just ignore the question or gloss over it, you inadvertently make the buyer lose faith in your knowledge about the market or feel like their question didn’t matter.

Keep data on demographics, crime, and school reports with you, available at your Web site, or even in a special buyer packet you give clients when touring homes. That way, when they ask you a question you can’t answer, you can point them to where they can find it on their own.

6. Follow the 3 E’s
You’ll have to wear multiple hats as an agent. Be ready to educate, empathize, and encourage.

Educate: Educate the buyer on the area, what comparable homes are selling for, the average price per square foot in the neighborhood, and every stage in the buying process.

Empathize: Buyers are bound to throw something at you that may seem absurd during the home search. Remember, this is a big step, and it’s scary so they may get cold feet and suddenly a seemingly easy fix to you — like the color of the walls — becomes a huge obstacle they can’t overlook. Even if the gripe seems unreasonable, keep your cool, listen to their complaint so they feel heard, and then propose a practical solution or find a compromise. (Read more: Get to the Root of Buyers’ Objections.)

Encourage: Once your buyers select a home, validate their decision. Review the priorities they stated in their home search, and how well the home measures up: Did they find a good match? A big portion in the buying process is the feeling of validation — that they made a good decision, which will help lead them all the way to the closing table.

7. Don’t Pull a Houdini
After buyers select a house, don’t just disappear until closing day. You’ll make them feel abandoned. While buyers say they most want assistance in finding the right property, they also say they want their agent’s help with understanding the entire process and recommendations of service providers.

Find excuses to make contact, even when there’s nothing to do that week to move the transaction forward. For example, “I saw this interesting article in the newspaper and thought of you,” or “I just drove past the house and it looks great. I know you’re getting excited for move-in day.” Send happy birthday greetings or remember special dates. For relocation clients, help them get adjusted to the community by offering up fun things to do in the area. (Get more ideas for keeping in touch.)

The end of a transaction is really just the beginning to building a relationship with your clients, proving you’ll be there every step of the way and beyond, to the next time they need your services — or their friend does.


2013 California Residential Purchase Agreement Tutorial Balboa Real Estate California Residential Purchase Agreement Tutorial

How to fill out the 2013 California Residential Purchase Agreement for reference

This video should serve as a brief overview for agents that would like a reference to fill out their California residential purchase agreement.

Remember: Balboa Real Estate offers 2 commission options

1. $597 per Transaction


2. $1497 per year. That’s it!