Real Estate Marketing in 2014

Unique Ways to Real Estate Marketing in 2014

Balboa Real Estate – Real Estate Marketing Techniques

In Real Estate and many other facets of life, marketing is key to get anywhere. In real estate marketing many agents walk the well beaten path. There’s nothing wrong with using real estate marketing techniques that have been tried and tested. However in an industry where there are more agents than homes to sell, you want to stand out.

In 2014, it takes more to sell a home and the following tips will help you up your real estate marketing game, sell more homes, make more commission and thrive as an agent.

Make your property stands out. An effective way to get your property noticed is to create a website. Showcase the house under good lighting. A little staging goes a long way. Put some thought into your url and make sure to include information from the MLS. Make the website the go to source for potential buyers.

Be smart about what you pay for real estate marketing. Paid advertising platforms such as Facebook and Google are performance based and you pay per click. It’s better to utilize these platforms versus others that will not give you metrics. You want to know that it’s money well spent to bring in prospective buyers and you want to see numbers that are delivering clients to you.

Create buzz on your listed property by offering agents incentives. For the most part, no one turns down a free lunch. Offer a small monetary bonus to agents that brings your property a buyer within a certain time. This will not only drive more interest to you listing but will can help you sell the home in a faster timeframe.

Live by a real estate marketing technique of marketing and advertising that multiplies itself and not necessarily pays for itself. Keep all business cards and network with other agents. Send a postcard to past clients. Ask for referrals and keep in touch with agents and clients alike. Spend a little on postcards and Christmas cards to multiply your client base when you get those referrals.

Get on the social media train. One of the biggest social media platform of 2014 is Instagram. You can take photos of your properties, filter it and share it with your clients, other agents in your network. The best part of Instagram is that it’s an easy and fast way to market your listing and getting it out for people to see.

Join Balboa Real Estate. Benefit from one of the best 100 percent commission program in the industry.

Click here to read more about how to take off with Instagram for your real estate business.

Real Estate – Be in Business for Yourself

Be in business for yourself.

Be in business for yourself.

So you’re interested in selling homes and making a career for yourself in real estate. Sounds pretty easy right? It is if you know the right way to navigate this saturated industry. The key topic that people seem to forget with real estate is that you’re essentially working for yourself, not the brokerage nor the broker. You’re in business with yourself and if you want to succeed you’re going to do all it takes to market yourself and your business to turn this job into a career.

To succeed in your real estate business, you need to first formulate a business strategy. How many homes do you intend to sell in a year? When will you be ready to handle commercial property sales? Should you get a broker’s license after a few years in the real estate industry? These are some questions that you should be asking yourself as not only a real estate agent but also a business owner. Be mindful of your finances. Set aside a budget for marketing and advertising expenses. It’s good to set aside funds to invest back into your business to ensure that you can grow and thrive.

Secondly, you need to define what kind of business you will be conducting. It’s better to specialize in a location and type of property sale (residential, commercial, rental real estate), then to stretch yourself thin. In the real estate business, defining what your company is about and having a niche market is crucial to your success and longevity.

Another important aspect to consider when in business for yourself is that you always need to continue educating yourself and keeping up to date with new technology to assist your real estate business. In real estate there’s a lot of paperwork involved; make it easy for yourself and your clients by going green and keeping your transaction paperless. Streamline the way you do your transactions by using electronic signature technology. Be in the real estate loop by signing up for newsletters. Continuously search for new articles about the real estate industry, if there are changes to any real estate forms, make sure your know about it.

The last aspect to never forget when doing real estate and owning your own business is that you need to be accessible to your clients and your agents if you’re a broker. Having accessibility,  and a good phone plan will help towards your success in real estate.

Join Balboa Real Estate if you’re ready to start a career where you are your own boss. Work with us to keep 100 percent of your commission and grow your real estate business.

Click here to read more about marketing strategies.

Is 100 Percent Commission Really 100%?


100 commission real estate100 percent comission, but is it really? Avoid additional and hidden fees with Balboa Real Estate.

Real Estate firms have adopted to the trend of offering agents 100 percent commission but through research of competing agencies in California there seems to be few that truly stand by their 100 percent commission tagline.

100 percent commission serves as a motivational strategy to keep agents and brokers engaged because this ideally works to ensures that the agents get the most out of their hard work. However, many of the leading firms in California have other fees that agents, new and seasoned, should be aware of. There is usually a start-up fee, a key charge for using the office, plans requiring monthly or quarterly fees and payments for E&O. Many firms will charge you unneccesary fees going towards benefits that are rarely used by agents. Don’t be fooled by firms stating 100 percent commission. The list of additional fees seems never ending and not even near the 100 percent commission mark once everything is calculated.

At Balboa Real Estate we won’t ask you to pay for services you don’t need or services that should be provided without additional costs. We believe that you should keep all of the commission that you earn and we are a firm that wants to make sure our agents are taken care of. There is a reason why Balboa Real Estate is one of the few true firms that stick as close to the essence of 100 percent commission as possible. Balboa Real Estate wants you to keep as much of the commission at possible and avoid charging our agents all the hidden fees that many other real estate firms charge. Our 100 percent commission plan is as simple, easy and the best in the industry!

Contact us to join and get the 100 percent commission you work hard to earn!

Yelp for Real Estate Marketing

Dear Agents,

As we have said many times, successful agents have a branding niche for their real estate marketing purposes. They may conduct business out of their respective specialty areas, Yelp Real Estate Marketingbut they market their niche. We can talk all day about developing a niche, but for now let’s do a case study.

This particular agent (CLICK HERE) brands himself as the “downtown condo guru” which defines his niche and is not too exclusive because basically everything in his zip code is a condo!

He has twenty six  5 star Yelp reviews. I know from first hand knowledge he gets business just from his Yelp page alone. On the right hand of the Yelp page is a column, “People Who Viewed This Also Viewed…” One agent, has sixty four 5 star reviews. Unlike the condo guru, I don’t have firsthand knowledge of how well he does but I’m sure Yelp is a great tool for his lead generation.

Before Yelp and web-based tesimonials became huge many agents used tools from “By Referral Only”, a Realtor marketing program. One element of the program was to seize every chance you get to get a testimonial from every client you come in contact with. Then, every time you met a new prospect you gave them your portfolio of testimonial letters. The REMAX agent that was the Beta tester for the program had compiled so many testimonials that he would leave a phone book of happy client letters at his listing appointments. Who does the listing prospect choose, the nice agent or the other nice agent with 30 families recommending him?

Do you have a Yelp profile? Have you asked for reviews from your clients? For real estate marketing they matter.

Cloud Storage for Real Estate

 What is cloud storage and how it applies to Real Estate

By now most agents know what cloud storage is and how beneficial it can be for real estate agents.

Balboa Real Estate Turbo Transaction

To put it simply, cloud storage is a way for all your real estate documents and forms to be loaded onto a server that allows an agent to access them from any computer at any giventime. This server where all your files are stored on is called the “cloud.”

If you have gmail, hotmail, or any web-based e-mail then you are essentially already usually cloud storage. This is because all your e-mail and pictures that people send is stored somewhere else. An e-mail cloud is remote storage so you can access your e-mail from any computer with internet access.

If a real estate agent applies the same concept of accessing an e-mail cloud and applies it to accessing real estate transactions online, then they are using a real estate cloud.

Balboa Real Estate has developed a proprietary cloud exclusively for real estate transaction management.  It is entirely free for agents to use and the fastest and easiest way to submit completed files.

Once a listing is taken an agent can log on and in a matter of seconds upload the listing agreement. Same idea working with buyers. Any document uploaded can be accessed online and sent to any e-mail address at any time. Lost documents become a problem of the past.

When an offer is received on a listing an agent can open escrow, request a preliminary title report, and order and NHD all with a click of the button. This gives the agent a running start on expediting the transaction.

When an agent or the transaction coordinator uploads transaction documents throughout the escrow the the file will be complete so that there won’t be any last minute paper shuffling.

Turbo Transaction is another member service available for Balboa Real Estate agents. We offer agents 100% commission and residual income.

 

 

 

The Secret to Automating Content for Your Real Estate Blog

A blog on your real estate website is essential for adding the quality marketing content we always talk about.

 

This video reveals a secret tip to use for automatically generating content for you blog.

Here are the instructions:

Remember that original targeted content is best.

Put targeted words into Google Alerts and have them e-mailed to you daily.

When you receive relevant articles from Alerts, read them and then type a brief summary and introduction followed by the article link.

Do not copy and paste the article as duplicate content is bad.

Contact me with any questions.

info@BalboaTeam.com | 100% Commission Real Estate | 949.891.1094

 

 

How and Why Realtors Should Promote Community Pages

I came across a phenomenal article that gives several great examples as to why real estate agents should have community pages for marketing.

 

Before I post the link to this wonderful in-depth article I must offer offer my own marketing insight along with it:

Your website should be as targeted as can be. Such as a Neighborhood, tract of homes, an enclave, even one complex.

If you are targeting more than one area then you need more than one website.

Your website should be loaded with valuable content on your niche area.

You should utilize a blog to add updated niche information.

Your website should be associated with these social media tools:

  1. Facebook
  2. Pinterest
  3. Google Plus
  4. Twitter
  5. LinkedIn

 

I’ve said enough for now. Please enjoy the marketing information you’ll learn from this article:

CLICK HERE FOR ARTICLE LINK

 

 

What is a Virtual Assistant?

What is a Virtual Assistant (VA) for Real Estate?

 

Virtual Assistants are people that work remotely and can do any number of online services.
For real estate, virtual assistants offer marketing services for prospects, lead generation, data entry, article writing, website or blog content, market research, social media management and so much more. Balboa Real Estate offers virtual assistant (VA) services for a discount for our agents.

 

Visit our Virtual Assistant page by CLICKING HERE

 

Balboa Real Estate offers 100% Commission + Residual Income CLICK HERE

 

 

 

The #1 Mistake Agents Make with Their Website

This video explains the #1 mistake agents make with their website and how not to make them

Summary:  You may have noticed that most real estate agents have websites loaded with content. Usually everything a prospective resident would want to know about the community they would be moving to, school info, demographic statistics, even the weather. The problem is that the content is too general. Realtors try to cover too much area.
It is extremely challenging for agents to elbow their way into first page search engine ranking with the monsters like zillow, trulia, and redfin dominating most search results. The first step in having a change is to provide abundant quality, targeted, and specific content pertaining to a niche. Your website should be branded to a neighborhood, subdivision, or condo community. The more niche the better.

Balboa Real Estate offers agents Free Websites.

100% Commission + Residual Income for Real Estate Agents

 

The Secret to Direct Mail Marketing – Scrolls

Balboa Real Estate has created the most effective direct mail marketing campaigns in the real estate industry.