Posts

Does Outbound Calling Work in Real Estate?

Real estate agents often ask, “does outbound calling work,” or, “does cold calling work?” The answer is at the end of this post, but first it’s important you know why. Real estate agency is competitive and has a long ramp-up period. New agents are super motivated and are eager to be proactive in order to drum up business. This means holding open houses for other agents, sending direct mail, and even picking up that ice cold sales phone to dial for dollars.  While outbound calling is  better use of time than additional training for agents, it’s not a good use of time.

Several years ago and before, let’s just say 2007 and earlier, outbound calling was still a fairly effective way of generating business. However, a lot has changed since then. The internet has become a huge factor in consumer thinking. If a consumer is considering a service or even using a particular agent they will go online and do some investigatory tail sniffing to see if they check out as a professional. This has created a major shift in how professionals and consumers meet. We’ve moved from sales-system oriented marketing to relationship-based sales. Social media and internet presence meet consumer research. Connections are made and quality informative content is delivered to consumers which often results in a sale. This is unequivocally a higher quality way for consumers and professionals to choose to work together. Consequently, it makes outbound calling look more desperate and less credible. The relationship model has has been naturally selected over outbound calling as the winning marketing strategy.

It’s not enough to just say that outbound calling is less credible as the reason why it’s not as good. It’s also important to mention that because it is an outdated method facing extinction, the conversion rate is worse now too. This makes it harder for the remaining die-hards still out there in the boiler room trenches. Will these outbound callers drum up any business through cold calls? Some might, but at painfully thin conversion rates which beg a bigger question – is cold calling a reasonable and sustainable longer term business model? The answer is simply NO.

Yelp for Real Estate Marketing

Dear Agents,

As we have said many times, successful agents have a branding niche for their real estate marketing purposes. They may conduct business out of their respective specialty areas, Yelp Real Estate Marketingbut they market their niche. We can talk all day about developing a niche, but for now let’s do a case study.

This particular agent (CLICK HERE) brands himself as the “downtown condo guru” which defines his niche and is not too exclusive because basically everything in his zip code is a condo!

He has twenty six  5 star Yelp reviews. I know from first hand knowledge he gets business just from his Yelp page alone. On the right hand of the Yelp page is a column, “People Who Viewed This Also Viewed…” One agent, has sixty four 5 star reviews. Unlike the condo guru, I don’t have firsthand knowledge of how well he does but I’m sure Yelp is a great tool for his lead generation.

Before Yelp and web-based tesimonials became huge many agents used tools from “By Referral Only”, a Realtor marketing program. One element of the program was to seize every chance you get to get a testimonial from every client you come in contact with. Then, every time you met a new prospect you gave them your portfolio of testimonial letters. The REMAX agent that was the Beta tester for the program had compiled so many testimonials that he would leave a phone book of happy client letters at his listing appointments. Who does the listing prospect choose, the nice agent or the other nice agent with 30 families recommending him?

Do you have a Yelp profile? Have you asked for reviews from your clients? For real estate marketing they matter.

The Secret to Automating Content for Your Real Estate Blog

A blog on your real estate website is essential for adding the quality marketing content we always talk about.

 

This video reveals a secret tip to use for automatically generating content for you blog.

Here are the instructions:

Remember that original targeted content is best.

Put targeted words into Google Alerts and have them e-mailed to you daily.

When you receive relevant articles from Alerts, read them and then type a brief summary and introduction followed by the article link.

Do not copy and paste the article as duplicate content is bad.

Contact me with any questions.

info@BalboaTeam.com | 100% Commission Real Estate | 949.891.1094

 

 

The #1 Mistake Agents Make with Their Website

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This video explains the #1 mistake agents make with their website and how not to make them

Summary:  You may have noticed that most real estate agents have websites loaded with content. Usually everything a prospective resident would want to know about the community they would be moving to, school info, demographic statistics, even the weather. The problem is that the content is too general. Realtors try to cover too much area.
It is extremely challenging for agents to elbow their way into first page search engine ranking with the monsters like zillow, trulia, and redfin dominating most search results. The first step in having a change is to provide abundant quality, targeted, and specific content pertaining to a niche. Your website should be branded to a neighborhood, subdivision, or condo community. The more niche the better.

Balboa Real Estate offers agents Free Websites.

100% Commission + Residual Income for Real Estate Agents