Summary: You may have noticed that most real estate agents have websites loaded with content. Usually everything a prospective resident would want to know about the community they would be moving to, school info, demographic statistics, even the weather. The problem is that the content is too general. Realtors try to cover too much area.
It is extremely challenging for agents to elbow their way into first page search engine ranking with the monsters like zillow, trulia, and redfin dominating most search results. The first step in having a change is to provide abundant quality, targeted, and specific content pertaining to a niche. Your website should be branded to a neighborhood, subdivision, or condo community. The more niche the better.
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