What Real Estate and Dating Have in Common
You’d be surprised how similar real estate and dating are.
Real estate agents looks for clients like singles look for mates. There is no shortage of competition and not everyone is a right fit for each other.
The client/companion relationship is made through the same sales funnel. Plus, finding real estate clients and finding companions depends on the same major principle…
Just about every single person can give a list of qualities they have that would make them a good companion. Singles tend to think about how unfortunate it is that there isn’t someone to enjoy all their great qualities.
A single person may see a desirable person that is involved with someone that isn’t as worthy of this person’s affection. This someone may not have the abundance of qualities that the single person has, or they may just not be a good person. However, somehow this someone won over the affection of a companion
Can’t the same scenario be applied in real estate? Can’t an agent be a better agent, offer more services, even be more knowledgeable than a busy agent but then not have business to show for it? Not having business is just like being single.
The first question the single agent must ask is: how the agents that are in client relationships got into those relationships to begin with?
Certainly many “committed” agents are good at what they do and deserve their clients. However, many “committed” agents are not deserving, which means that being a good agent does not mean you will get clients.
So what does?
The ability to get lots of dates is just like the ability to get lots of clients, and they both depend on one thing: Exposure
People who know a lot of people have more options. They are on the radar and have the opportunity to publicize what they are all about.
If the single person mopes at home about the injustice of all their amazing romantic qualities going to waste then they will perpetuate being single.
If the single person expands their exposure then they will meet more people, and eventually a match.
Exposure is the action step of your network. This means expand your networking and get exposure.
Your network doesn’t have to be close friends, or people from LeTip, or even people that know much about your personally. It can be a superficial connection where a large group of people know of you and what you are about.
Single people and agents need to get out the word and build their network. This means spend time with people that will introduce you to new people. Go to events and spend time in public settings. Be there so that people meet you and find out about you.
Networking has never been easier because you don’t even have to leave home to do much of it. Social media is an amazing free networking too. You can connect with people with similar interests at a much faster rate than you could in-person.
Build you network, get exposure, and participate. Do this and get clients (and dates too).
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