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Maybe you are looking to ramp up your real estate business, whether you’re just starting out or have been in the business for a while. Some of you may be deciding whether to focus on residential or commercial real estate. Of course you’re considering which real estate brokerage to join.

Have you asked yourself whether to work full time or part time as real estate agent? If you are considering working as a part-time agent it might be probably because you don’t want to quit your full time job yet for whatever reason. You can work as a part time real estate agent but it will be difficult to achieve the success in this industry without the help of a team. Working by yourself will be very difficult to effectively represent your client who are asking professional advice in buying or selling real estate properties.  For new agents, joining a real estate team has good benefits. Joining the right team that doesn’t charge agents some high split can save part time real agents a lot of money.

One of the benefits of a brokerage for a part-time agents is to have a reputable team behind them. With reliable associates and a company supporting you, clients will feel more secure with you and as an agent becaus ethey are getting all the company resources.

Another advantage of joining a real estate team where you can work part time is the ability to have your manager meet your client on your behalf. There are situations you cannot avoid like when you need to bring more expertise to the meeting or need a team member to help you market a property. This is when having a team to help a part-time real estate agent is beneficial.

So, if you are a licensed real estate agents in California or Florida looking for a real estate company to join, Balboa Real Estate gives full service real estate brokerage with professional affiliates all over the state. Whether you want to specialize in residential, commercial, or land transactions. Remember that part-time real estate agents are eligible for our 100% commission plan.

Contact us to see if Balboa Real Estate is a fit for your business.

The journey of real estate agent is a most rewarding journey and can be a big reason for stress too. There are many decisions you have to take that can change your entire career path. As a new real estate agent, finding the best brokerage is difficult. Real estate is business is relationship oriented. Successful business can come from referrals and past clients, which a new agent typically doesn’t have.

 

For your starting years as a real estate agent, you have to do hard work and earn your business through efforts ranging from door knocking to cold calling expired listings. Such activities take a lot of time and to pay off. Sometimes agents have to go months without any single commission check. Therefore, it is essential to choose the right brokerage from the beginning of your career as a real estate agent.

 

When you start working as real estate agent, it is important to you to see whether the brokerage is good to fit you or not. In this process, it is important to discuss over commission splits, training support and lead generation. If you are a recently licensed real estate agent, then joining the right a 100% commission real estate broker can expose you to a long list of client base and help you to grow your real estate career. Therefore, it is essential to find a 100% commission real estate broker that offers you the opportunities that help to enhance your career, where you can learn new marketing techniques, selling techniques, and very importantly allows agents to keep most of the commission they earn.
Doing online research of 100% commission real estate brokers will be your starting point from which you can do the broker search. By calling them or visiting their office or website, you can inquire about whether they are recruiting new agents or not and what fees they charge. Pay attention to all the fees that these companies will add on or that might be hidden. It is also important to check whether such companies have social media presence or not. A successful broker has a presence on different social media websites like Facebook, Twitter etc. and has an attractive website. You can check reviews and testimonials about such a real estate company.

 

It’s always a safe bet to join a real estate brokerage that does not charge agents any upfront fees when you start a real estate career. Brokerages have different mentoring programs that will help you shape your career. You will get specific tips that will improve your insight into real estate world. Check the members of their team, how long their members shave been with the company, and what are their areas of expertise and experience levels. All this information is usually available on real estate brokerage’s websites.

 

Balboa Real Estate is welcoming new real estate agent to join their team online through their website. We do not charge start-up, monthly or quarterly fees. You need to pay only one low flat fee that is only due at closing. For more information about our 100% commission structure, Please Click Here.

Where are your real estate clients? Are they offline or online?offline and online real estate marketing

There are two very important things to think about before you start on a real estate marketing campaign.

  1. What is your brand/identity
  2. Where are your clients

Brand/Identity is a topic for another day. For now we need to figure out where your clients are in order to effectively market to them.  So, this is what you do:

The first step is to draw a line between the online and offline world. Unplug your clients from the internet and think about the offline behavior of your target audience.

Where do they go when they are out and about? Are there groups that they are part of? What associative activity brings the community together and makes them a captive audience?

Schools are the most obvious example of a community staple alongside church. What about clubhouses or community events? The top agents in my community are at every neighborhood event promoting their business. When there isn’t an event they are sponsoring garage sales or promoting their local open houses.

Let’s go back online. When your target demographic is toying with the idea of buying or selling a home, how do they do it? Do they go online? If so, how would they come across you online?

Agents who have determined that their clients are online are very clever. They have an abundance of yelp reviews that mention specific keywords that relate to their niche.

They have a website dedicated exclusively to the local HOA with their info everywhere. These agents know that online clients do research and know what they are looking for. Top agents know these clients are looking up keywords that relate to housing tracts, schools district, HOAs, and other local niche words and landmarks.

What percentage of your clients are better reached online versus offline? You must determine this and dedicate a percentage of your marketing efforts to online and offline efforts before you draw up a business plan.

 

 

 

Dear Agents,

As we have said many times, successful agents have a branding niche for their real estate marketing purposes. They may conduct business out of their respective specialty areas, Yelp Real Estate Marketingbut they market their niche. We can talk all day about developing a niche, but for now let’s do a case study.

This particular agent (CLICK HERE) brands himself as the “downtown condo guru” which defines his niche and is not too exclusive because basically everything in his zip code is a condo!

He has twenty six  5 star Yelp reviews. I know from first hand knowledge he gets business just from his Yelp page alone. On the right hand of the Yelp page is a column, “People Who Viewed This Also Viewed…” One agent, has sixty four 5 star reviews. Unlike the condo guru, I don’t have firsthand knowledge of how well he does but I’m sure Yelp is a great tool for his lead generation.

Before Yelp and web-based tesimonials became huge many agents used tools from “By Referral Only”, a Realtor marketing program. One element of the program was to seize every chance you get to get a testimonial from every client you come in contact with. Then, every time you met a new prospect you gave them your portfolio of testimonial letters. The REMAX agent that was the Beta tester for the program had compiled so many testimonials that he would leave a phone book of happy client letters at his listing appointments. Who does the listing prospect choose, the nice agent or the other nice agent with 30 families recommending him?

Do you have a Yelp profile? Have you asked for reviews from your clients? For real estate marketing they matter.

A blog on your real estate website is essential for adding the quality marketing content we always talk about.

 

This video reveals a secret tip to use for automatically generating content for you blog.

Here are the instructions:

Remember that original targeted content is best.

Put targeted words into Google Alerts and have them e-mailed to you daily.

When you receive relevant articles from Alerts, read them and then type a brief summary and introduction followed by the article link.

Do not copy and paste the article as duplicate content is bad.

Contact me with any questions.

info@BalboaTeam.com | 100% Commission Real Estate | 949.891.1094

 

 

I came across a phenomenal article that gives several great examples as to why real estate agents should have community pages for marketing.

 

Before I post the link to this wonderful in-depth article I must offer offer my own marketing insight along with it:

Your website should be as targeted as can be. Such as a Neighborhood, tract of homes, an enclave, even one complex.

If you are targeting more than one area then you need more than one website.

Your website should be loaded with valuable content on your niche area.

You should utilize a blog to add updated niche information.

Your website should be associated with these social media tools:

  1. Facebook
  2. Pinterest
  3. Google Plus
  4. Twitter
  5. LinkedIn

 

I’ve said enough for now. Please enjoy the marketing information you’ll learn from this article:

CLICK HERE FOR ARTICLE LINK

 

 

This video explains the #1 mistake agents make with their website and how not to make them

Summary:  You may have noticed that most real estate agents have websites loaded with content. Usually everything a prospective resident would want to know about the community they would be moving to, school info, demographic statistics, even the weather. The problem is that the content is too general. Realtors try to cover too much area.
It is extremely challenging for agents to elbow their way into first page search engine ranking with the monsters like zillow, trulia, and redfin dominating most search results. The first step in having a change is to provide abundant quality, targeted, and specific content pertaining to a niche. Your website should be branded to a neighborhood, subdivision, or condo community. The more niche the better.

Balboa Real Estate offers agents Free Websites.

100% Commission + Residual Income for Real Estate Agents