Entries by Admin

What Real Estate and Dating Have in Common

You’d be surprised how similar real estate and dating are. Real estate agents looks for clients like singles look for mates. There is no shortage of competition and not everyone is a right fit for each other. The client/companion relationship is made through the same sales funnel. Plus,  finding real estate clients and finding companions depends on the same major […]

Are You Asking for Business?

I recently attended a focus group for the Irvine Company where they had a discussion on commercial rental properties. The attendees were either senior level managers or owners of businesses that rent commercial space. We all talked through moderated conversations about improving commercial spaces while our comments were recorded through a two way mirror. The reason I bring this […]

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Real Estate Training is Overrated

One thing that all big name real estate companies offer as bait to lure agents to their company is real estate training. This is a gimmick, and here’s why: It is a common misconception among agents that getting training has significant impact on their success. Generally speaking, training is a way for agents to act like they […]

The Purpose of Websites for Real Estate Marketing

Many agents have the wrong idea about the purpose of their real estate website. There is an important distinction that must be made about websites for real estate marketing Your website is more of a trust and credibility tool and less of a lead generation tool. Website traffic competition for real estate websites is extremely […]

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Real Estate Marketing in 2014

In Real Estate and many other facets of life, marketing is key to get anywhere. In real estate marketing many agents walk the well beaten path. There’s nothing wrong with using real estate marketing techniques that have been tried and tested. However in an industry where there are more agents than homes to sell, you […]

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Is 100 Percent Commission Really 100%?

100 percent comission, but is it really? Avoid additional and hidden fees with Balboa Real Estate. Real Estate firms have adopted to the trend of offering agents 100 percent commission but through research of competing agencies in California there seems to be few that truly stand by their 100 percent commission tagline. 100 percent commission serves […]

Yelp for Real Estate Marketing

Dear Agents, As we have said many times, successful agents have a branding niche for their real estate marketing purposes. They may conduct business out of their respective specialty areas, but they market their niche. We can talk all day about developing a niche, but for now let’s do a case study. This particular agent […]

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Cloud Storage for Real Estate

 What is cloud storage and how it applies to Real Estate By now most agents know what cloud storage is and how beneficial it can be for real estate agents. To put it simply, cloud storage is a way for all your real estate documents and forms to be loaded onto a server that allows […]