I recently attended a focus group for the Irvine Company where they had a discussion on commercial rental properties. The attendees were either senior level managers or owners of businesses that rent commercial space. We all talked through moderated conversations about improving commercial spaces while our comments were recorded through a two way mirror. The reason I bring this […]
One thing that all big name real estate companies offer as bait to lure agents to their company is real estate training. This is a gimmick, and here’s why: It is a common misconception among agents that getting training has significant impact on their success. Generally speaking, training is a way for agents to act like they […]
Many agents have the wrong idea about the purpose of their real estate website. There is an important distinction that must be made about websites for real estate marketing Your website is more of a trust and credibility tool and less of a lead generation tool. Website traffic competition for real estate websites is extremely […]
The 100 percent commission plan has been around in the real estate industry for a long time. Many real estate agencies in California have advertised that their firms offer 100 percent commissions but when you get down to the details, there are many hidden costs that are involved and makes the 100 percent commission plan […]
In Real Estate and many other facets of life, marketing is key to get anywhere. In real estate marketing many agents walk the well beaten path. There’s nothing wrong with using real estate marketing techniques that have been tried and tested. However in an industry where there are more agents than homes to sell, you […]
So you’re interested in selling homes and making a career for yourself in real estate. Sounds pretty easy right? It is if you know the right way to navigate this saturated industry. The key topic that people seem to forget with real estate is that you’re essentially working for yourself, not the brokerage nor the […]
100 percent comission, but is it really? Avoid additional and hidden fees with Balboa Real Estate. Real Estate firms have adopted to the trend of offering agents 100 percent commission but through research of competing agencies in California there seems to be few that truly stand by their 100 percent commission tagline. 100 percent commission serves […]
Dear Agents, As we have said many times, successful agents have a branding niche for their real estate marketing purposes. They may conduct business out of their respective specialty areas, but they market their niche. We can talk all day about developing a niche, but for now let’s do a case study. This particular agent […]
What is cloud storage and how it applies to Real Estate By now most agents know what cloud storage is and how beneficial it can be for real estate agents. To put it simply, cloud storage is a way for all your real estate documents and forms to be loaded onto a server that allows […]
A blog on your real estate website is essential for adding the quality marketing content we always talk about. This video reveals a secret tip to use for automatically generating content for you blog. Here are the instructions: Remember that original targeted content is best. Put targeted words into Google Alerts and have them […]
