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Real Estate Marketing in 2014

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Unique Ways to Real Estate Marketing in 2014

Balboa Real Estate – Real Estate Marketing Techniques

In Real Estate and many other facets of life, marketing is key to get anywhere. In real estate marketing many agents walk the well beaten path. There’s nothing wrong with using real estate marketing techniques that have been tried and tested. However in an industry where there are more agents than homes to sell, you want to stand out.

In 2014, it takes more to sell a home and the following tips will help you up your real estate marketing game, sell more homes, make more commission and thrive as an agent.

Make your property stands out. An effective way to get your property noticed is to create a website. Showcase the house under good lighting. A little staging goes a long way. Put some thought into your url and make sure to include information from the MLS. Make the website the go to source for potential buyers.

Be smart about what you pay for real estate marketing. Paid advertising platforms such as Facebook and Google are performance based and you pay per click. It’s better to utilize these platforms versus others that will not give you metrics. You want to know that it’s money well spent to bring in prospective buyers and you want to see numbers that are delivering clients to you.

Create buzz on your listed property by offering agents incentives. For the most part, no one turns down a free lunch. Offer a small monetary bonus to agents that brings your property a buyer within a certain time. This will not only drive more interest to you listing but will can help you sell the home in a faster timeframe.

Live by a real estate marketing technique of marketing and advertising that multiplies itself and not necessarily pays for itself. Keep all business cards and network with other agents. Send a postcard to past clients. Ask for referrals and keep in touch with agents and clients alike. Spend a little on postcards and Christmas cards to multiply your client base when you get those referrals.

Get on the social media train. One of the biggest social media platform of 2014 is Instagram. You can take photos of your properties, filter it and share it with your clients, other agents in your network. The best part of Instagram is that it’s an easy and fast way to market your listing and getting it out for people to see.

Join Balboa Real Estate. Benefit from one of the best 100 percent commission program in the industry.

Click here to read more about how to take off with Instagram for your real estate business.

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Is 100 Percent Commission Really 100%?

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100 commission real estate100 percent comission, but is it really? Avoid additional and hidden fees with Balboa Real Estate.

Real Estate firms have adopted to the trend of offering agents 100 percent commission but through research of competing agencies in California there seems to be few that truly stand by their 100 percent commission tagline.

100 percent commission serves as a motivational strategy to keep agents and brokers engaged because this ideally works to ensures that the agents get the most out of their hard work. However, many of the leading firms in California have other fees that agents, new and seasoned, should be aware of. There is usually a start-up fee, a key charge for using the office, plans requiring monthly or quarterly fees and payments for E&O. Many firms will charge you unneccesary fees going towards benefits that are rarely used by agents. Don’t be fooled by firms stating 100 percent commission. The list of additional fees seems never ending and not even near the 100 percent commission mark once everything is calculated.

At Balboa Real Estate we won’t ask you to pay for services you don’t need or services that should be provided without additional costs. We believe that you should keep all of the commission that you earn and we are a firm that wants to make sure our agents are taken care of. There is a reason why Balboa Real Estate is one of the few true firms that stick as close to the essence of 100 percent commission as possible. Balboa Real Estate wants you to keep as much of the commission at possible and avoid charging our agents all the hidden fees that many other real estate firms charge. Our 100 percent commission plan is as simple, easy and the best in the industry!

Contact us to join and get the 100 percent commission you work hard to earn!

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The Secret to Automating Content for Your Real Estate Blog

A blog on your real estate website is essential for adding the quality marketing content we always talk about.

 

This video reveals a secret tip to use for automatically generating content for you blog.

Here are the instructions:

Remember that original targeted content is best.

Put targeted words into Google Alerts and have them e-mailed to you daily.

When you receive relevant articles from Alerts, read them and then type a brief summary and introduction followed by the article link.

Do not copy and paste the article as duplicate content is bad.

Contact me with any questions.

info@BalboaTeam.com | 100% Commission Real Estate | 949.891.1094

 

 

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How and Why Realtors Should Promote Community Pages

I came across a phenomenal article that gives several great examples as to why real estate agents should have community pages for marketing.

 

Before I post the link to this wonderful in-depth article I must offer offer my own marketing insight along with it:

Your website should be as targeted as can be. Such as a Neighborhood, tract of homes, an enclave, even one complex.

If you are targeting more than one area then you need more than one website.

Your website should be loaded with valuable content on your niche area.

You should utilize a blog to add updated niche information.

Your website should be associated with these social media tools:

  1. Facebook
  2. Pinterest
  3. Google Plus
  4. Twitter
  5. LinkedIn

 

I’ve said enough for now. Please enjoy the marketing information you’ll learn from this article:

CLICK HERE FOR ARTICLE LINK

 

 

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100% Commission Real Estate in Southern California

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Balboa Real Estate is Bringing 100% Commission Real Estate to the Inland Empire.

Balboa Real Estate is headquartered in Orange County, but quickly expanded south to San Diego and north to the San Fernando Valley.

Naturally, as we expand we join the local associations or realtors.  Below is a list of associations of realtors of which Balboa Real Estate is a member.

100% commission real estate in Orange County | Orange County Association of Realtors (OCAR)

100% commission real estate in the San Fernando Valley | Southland Regional Association of Realtors (SRAR)

100% commission real estate in Ventura County | Ventura County Coastal Association of Realtors (VCCAR)

100% commission real estate in San Diego County | San Diego Association of Realtors (SDAR)

100% Commission real estate in the East Valley Riverside County | East Valley Association of Realtors (EVAOR)

100% Commission real estate in the Inland Valley Riverside County | Inland Valley Association of Realtors (IVAR)

We offer the best 100% commission plan in the industry: CLICK HERE for more information

 

 

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Methods of Compensating Real Estate Agents – Commissions and Splits

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This article gives a great  overview of real estate commission plans. More evidence that our commission plan is undoubtedly the best in the industry.

You can read the article below or click here for the original, enjoy:

The Broker/Agent Traditional Commission Split Model:

The vast majority of real estate agents are compensated by a broker via sharing the gross commission amount that the broker collects. Here’s an example:
1. Gross commission amount of a transaction = $12,000.
2. Broker/Agent split of 50% broker/50% agent = $6000 to the agent.
3. The percentage split is an amount agreed to by the broker and the agent and usually reflects the amount of services and support the broker provides. It can also reflect the volume of business the agent brings in.

The 100% Commission Model:

In this compensation model, the agent gets the entire commission. This model can pay 100% to the agent because the agent is paying a “desk fee” or monthly office fee. This can be a significant amount/month, but experienced producers prefer it because their costs are capped while their income is not.
Example from above would be $12,000 to agent, but office fee could be $1000/month or more.
New agents generally are not interested in this model because of the fixed cost they must pay monthly.As of 2013, this model has almost disappeared, with even REMAX taking on new agents with less than a 100% commission.

Referral Fees from One Brokerage to Another and Agent Split:

Referrals come “off the top” before commission is split. The referral is a negotiated percentage paid to another company for sending a client, either as a seller or a buyer. Here’s an example of a typical buyer referral:
1. Brokerage A refers a buyer to Brokerage B in another state.
2. Using the $12,000 gross commission from above, and an agreed referral fee of 25% would give Co. A $3000, and Co. B agent and broker would split the remaining $9000.

Percentage Paid to Franchise for Business:

Some of the major franchises charge a percentage fee “off the top” of each commission to their franchisees. This fee would come off the top of whatever amount the Broker receives before splitting with the agent. Using a 7% franchise fee as an example:
1. $12,000 gross commission from deal would pay franchise $840, while broker and agent would split the remaining $11,160.
2. On the referral deal from above, the franchise percentage would come off of the $9000. Agent and broker split $8370.

Other Compensation Models:

With differing models appearing regularly for how brokerages charge their listing and buyer clients, there are many other ways an agent might be compensated….even by a salary.
For a new agent, the split negotiated with the broker should be carefully considered based on the services and anticipated prospect leads that will be received. Sometimes a 45% agent share can be better than a 60% share with little business coming from the broker.
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100% Commission Real Estate in the 1980’s?

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This is quite hilarious, apparently 100 percent commission real estate is a relatively old concept.

This article, dated September 16, 1985, talk about the 100% commission trend in Florida

It’s surprising to see he charged $400 a month plus a transaction fee. Even in 2013 dollars that is way pricier than what current going rates are. 

You can find the original here or just read below:

Brokerage Trend: 100% Commissions Wall Street Company Switches To New Concept

September 16, 1985|By Jack Snyder of The Sentinel Staff

If real estate broker Jim Weinberg is right, the 100 percent real estate commission concept is going to be the coming thing in the residential real estate sales industry.

Weinberg has just converted his Wall Street Company residential brokerage from the conventional commission split structure to the 100 percent commission approach.

That means sales associates working out of Weinberg’s offices will get all of the commission they make on a sale. Previously, the associate got anywhere from 50 percent to 75 percent of the commission,depending on how much business the sales agent was producing.

In return for getting the entire commission, sales associates will now pay a $400 per month desk rental fee plus a small transaction fee on each sale. The associate also pays personal expenses such as long distance telephone calls, car expense and advertising. Associates in conventional brokerages pay a certain amount of their personal expenses now — car expense, for example.

Weinberg provides receptionist-secretarial help, access to the Realtor board computer, plat books, a full-time noncompetitive sales manager, training and a relocation system.

”It’s a win-win situation for both the broker and the agent,” Weinberg said.

The 100 percent commission concept surfaced several years ago, but has grown slowly in this market. A couple of years ago there was just one office — 100 Percent Realty — in the Orlando area utilizing the concept.

But the REMAX 100 percent franchise system moved into the area about a year ago and ”has done quite well,” Weinberg said.

Under the old commission system, for every 20 sales agents a broker had, four might be top producers, four might be so-so and the rest might be coming and going, he said.

Weinberg said all four Wall Street Company offices — Lake Mary, Maitland, Altamonte Springs and Winter Park — will be converted to the new system.

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