Yelp for Real Estate Marketing

Dear Agents, As we have said many times, successful agents have a branding niche for their real estate marketing purposes. They may conduct business out of their respective specialty areas, but they market their niche. We can talk all day…

Cloud Storage for Real Estate

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 What is cloud storage and how it applies to Real Estate By now most agents know what cloud storage is and how beneficial it can be for real estate agents. To put it simply, cloud storage is a way for all your real estate documents…

The Secret to Automating Content for Your Real Estate Blog

A blog on your real estate website is essential for adding the quality marketing content we always talk about.   This video reveals a secret tip to use for automatically generating content for you blog. Here are the instructions: Remember…

How and Why Realtors Should Promote Community Pages

I came across a phenomenal article that gives several great examples as to why real estate agents should have community pages for marketing.   Before I post the link to this wonderful in-depth article I must offer offer my own marketing…

What is a Virtual Assistant?

What is a Virtual Assistant (VA) for Real Estate?   Virtual Assistants are people that work remotely and can do any number of online services. For real estate, virtual assistants offer marketing services for prospects, lead generation,…

The #1 Mistake Agents Make with Their Website

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This video explains the #1 mistake agents make with their website and how not to make them Summary:  You may have noticed that most real estate agents have websites loaded with content. Usually everything a prospective resident would want…

The Secret to Direct Mail Marketing – Scrolls

Balboa Real Estate has created the most effective direct mail marketing campaigns in the real estate industry.  

7 Secrets to Winning Over Home Buyers

Despite a frustrating obligation for agents to join a minimum of 3 realtor associations (NAR, CAR, and a local board), they do send out some quality literature. Yes, those glossy unsolicited magazines we get have surprisingly good information. …

2013 California Residential Purchase Agreement Tutorial Balboa Real Estate California Residential Purchase Agreement Tutorial

How to fill out the 2013 California Residential Purchase Agreement for reference This video should serve as a brief overview for agents that would like a reference to fill out their California residential purchase agreement. Remember:…