Real Estate Agent or Consultant?

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We've all seen the real estate agents that call themselves consultants rather than agents or salespeople. The reason is blatantly obvious, and a little cheesy, but there is actually a higher level and deeper meaning than these real estate…

What Real Estate and Dating Have in Common

You'd be surprised how similar real estate and dating are. Real estate agents looks for clients like singles look for mates. There is no shortage of competition and not everyone is a right fit for each other. The client/companion relationship…

Are You Asking for Business?

I recently attended a focus group for the Irvine Company where they had a discussion on commercial rental properties. The attendees were either senior level managers or owners of businesses that rent commercial space. We all talked through…

Real Estate Training is Overrated

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One thing that all big name real estate companies offer as bait to lure agents to their company is real estate training. This is a gimmick, and here's why: It is a common misconception among agents that getting training has significant…

The Purpose of Websites for Real Estate Marketing

Many agents have the wrong idea about the purpose of their real estate website. There is an important distinction that must be made about websites for real estate marketing Your website is more of a trust and credibility tool and less of…

Experience 100 Percent Commission with Balboa Real Estate

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The 100 percent commission plan has been around in the real estate industry for a long time. Many real estate agencies in California have advertised that their firms offer 100 percent commissions but when you get down to the details, there…

Real Estate Marketing in 2014

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In Real Estate and many other facets of life, marketing is key to get anywhere. In real estate marketing many agents walk the well beaten path. There's nothing wrong with using real estate marketing techniques that have been tried and tested.…

Real Estate – Be in Business for Yourself

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So you're interested in selling homes and making a career for yourself in real estate. Sounds pretty easy right? It is if you know the right way to navigate this saturated industry. The key topic that people seem to forget with real estate…

Is 100 Percent Commission Really 100%?

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100 percent comission, but is it really? Avoid additional and hidden fees with Balboa Real Estate. Real Estate firms have adopted to the trend of offering agents 100 percent commission but through research of competing agencies in California there…